New Product Development

CENPAP conducts New Product Development studies to test the Viability of a new product/service concept, refine and finalize the new product design, modify/update an existing product, service. Venture Capitalists can use this service to test the viability of a proposed investment prior to the commitment of significant sums.

We offer you research services to determine the best product/service feature combination to offer the market and the optimum pricing strategy.

We conduct market feasibility and competitive intelligence marketing research early in the development cycle to provide a "reality check" as well as define product development to ensure its appeal for your customers.

CENPAP works with the clients to collect and analyze information about unmet needs of customers that could be addressed by a new product or service, overall demand for new products or ideas, mapping test product concepts, characteristics of likely customers, best ways of new product pricing, marketing and promotion and likely barriers to successful introduction of your product or service.

We also undertakes studies related to New product launch, its Design, Packaging, Distribution, Channel Evaluation and Channel Development, etc.

To avail any of these services, please contact for more information or to schedule a consultation.