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 Market Research is a major area of operation of CENPAP. We undertake consultancy assignments in the areas of consumer goods, industrial markets, service markets, media and advertising, etc. We don't apply standard solutions, because every project is unique. Our approach to research is based upon a spirit of close partnership with our clients, and an emphasis on effective project management. We are committed to providing information that empowers our clients to take clear strategic actions with confidence.
We differentiate ourselves through our broad industry experience, proactive research, and market development knowledge. We provide exceptional project design, a skilled research staff, and analysis that goes far beyond our peers. Our product and market understanding achieves insight specific to your objectives.
We employ traditional research techniques (such as telephone or face to face interviews) or internet based methods to suit the needs of the project. As a full service agency, we have an in-house Computer Aided Telephone Interviewing (CATI) unit and offer Computer Aided Web Interviewing (CAWI). We also offer a 'bureau service', designed to provide third party access to high quality data collection or reporting services, on a modular basis.
Areas of Services
We also conduct Project evaluation, feasibility and commercial viability studies, business restructuring and operations optimization studies.
Sectors of Specialisation
CENPAP offers in services in wide range of sectors and industries.
The Sectors we serve in the market research include FMCG, Durables, Food and beverages, Industrial Market Research, biotechnology, diagnostics, healthcare, medical devices and pharmaceuticals, Financial services, Banking, insurance, real estates, Information Technology, telecommunications, Broadband services and wireless industry.
To avail any of these services, please contact for more information or to schedule a consultation.
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Historically the public sector has played an important role in economic development such as industrial growth, development of weaker sections, employment creation, provision of amenities, health, education, etc.