Brand Research

CENPAP uses Brand Awareness, Brand Image and Branding Marketing Research studies to gauge the extent to which consumers are familiar with and have positive opinions about the products or services. Companies and organizations use this data to inform their key operational and marketing decisions.

Our Brand Strategy Development services incorporates research that identifies the elusive motivators among the target group, brand attributes that are most valued and can provide consumer perceptions of your brands vis-à-vis those of competitors.

Our methods include indexes of guided, aided and unaided Brand Recognition, Brand Awareness and Brand Recall, as well as qualitative analysis of Brand Image, Corporate Image, and Brand Positioning. This provides objective data to guide decisions relating to competitive Brand positioning, Brand Image Development, marketing and advertising campaigns.

We identify sometimes the hidden motivators among your target group that will motivate them to use your products or services rather than your competitors.

Thus, our Brand Evaluation research assesses the overall health of brands by a comprehensive evaluation of perceptions of Brand Values, understanding drivers of Brand Preference, mapping current Brand Performance and identifying tactical opportunities for improving brand performance.

To avail any of these services, please contact for more information or to schedule a consultation.